Jan 12, 2020

Your Guide to Creating An Amazing Leaflet

Successful marketing is something on which your company’s success depends hugely. Though recent developments in online platforms and reach of the internet have brought about different ideas from traditional marketing, a few core things remain unchanged. Direct contact with the customer and creating an impression is one of them. And, what could be a better approach than creating an impact with an intelligently placed & well-designed leaflet?

A leaflet might be a single piece of paper, but studies say the leaflet is a very powerful marketing tool. From sales pitch to the selling of a single product or representing your company as a whole, leaflets can be your best friend. This marketing asset can be left behind, placed in a display or even sent through a direct marketing campaign. If you know how to use it, it can bring extraordinary results.

Then the question arises, how much money and effort does it take to create a successful leaflet? Interestingly, it isn’t as difficult or time-consuming as one might think at the beginning. In fact, with the correct knowledge creating an impressive leaflet with a minimal cost and time is very much possible. Creating and printing a leaflet is actually a straightforward task if you know details.


The first thing to decide upon creating your leaflet is to establish its purpose. What do you need and why do you need it in the first place?

To answer that “why”, first decide what you need that leaflet for – Introducing potential customers to your business, marketing specific products, or as a follow up to a visit or an event or something else Different purpose requires different types of solutions. When you’ve decided why you need a leaflet, proceed to the next part, the “What”.


In general, there are three types of leaflets.
● Bi-fold
● Tri-fold &
● Z-fold

Bi-fold leaflets are useful when you have a relatively simple value proposition. You can use heavy graphics and illustrations as well as high-quality images to demonstrate your message to the client. A real-estate company focusing on residential properties might utilise this leaflet. Because in their business what matters is the final product.

When you’re covering multiple features of your product or service, or you want to portray the details of a single product where specified steps or processes are involved, a tri-fold leaflet is a solution. When fewer images are necessary, and much of the communication is done through texts, you can use this.

With just a single move, Z-fold leaflets turn out into a full page. So this style is ideal to present larger graphs or images. You can use the panel of a z-fold leaflet to tell one big story.


When you’ve decided the style and the scheme of your leaflet, it’s time to create the written content. You literally do not have too much time to grab the attention of your probable customer. Studies show, with a leaflet you’ve less than five seconds to grab anybody’s attention. Every second is crucial, you’ve got to make the best out of it.

Each section or fold of a leaflet is known as a panel. A bi-fold has four panels where a tri-fold and a z-fold has 6 of them. Each panel is an empty desert of opportunity, you have to make the best out of it! So, plan the entire design, think about every detail, spacing, placement, make a sketch ready. Often, the first impression is the most important one. So the first panel is the place which deserves most of your attention. Use your intelligence; create a catchy, appealing front page.

Once you’re done with the design and the placements, it’s time to move on to the writing, which is often a challenging task for a business owner. Here are some tips to overcome that.

● Use direct sentences with simple and to-the-point language.

● Communicate directly, avoid using the third person to create a better connection with the audience.

● Use less text and more formatting. Never hesitate to use bullet points or lists if you think you can provide better information with them.

● Step onto your client’s shoes, read the leaflet just like they might do to find mistakes. Reading it aloud often helps in this.


Your idea is ready, now it’s time to bring the child into the world, start thinking of the leaflet design. There are some fundamental design principles you need to keep in mind to get a standard design. – Do not use more than three fonts. An experienced designer can create a fantastic leaflet with a single font by playing around with it. For you, limit the number to three. Select matching fonts for the headline, heading and body, then stick to them. – Prioritise clarity over creativity. Yes, your leaflets need to be creative to stand out among others but make sure that it doesn’t get too complicated. A clear and simple layout is better for conveying the message to your customer. – Be sure about the displaying options. A leaflet might be placed on a holder or kept on a presentation folder. It might lay flat on a surface or be directly given to a customer. Keep this information in mind when creating your front panel.

A couple of other things you also need to have ready before starting the procedure are

● A high-resolution version of your logo. .pdf .ai or .psd files produce the best results. Independent of the printer or the file format, the pixel density of your logo must be at least 300 DPI (dots per pixel)

● Print-ready, HD images are also needed to stand-by. You should always use a professional camera and a professional photographer to create a top-class portfolio of images. No matter how tempting the mobile camera or low-cost amateur photographers might look, you should always invest in something that has a use in the long run.


A leaflet is a physical thing. People touch it, hold it, feel it. So, going ahead without proper research about the paper type and quality is a sin. Three different types of paper naming glossy paper, matt paper, and uncoated paper dominate the kingdom of papers! Each one of them has their preferences.

As the name indicates, glossy papers are highly reflective. This attribute makes the design having vibrant colours and big-sized photographs a perfect choice for glossy papers. At the same time, high reflectivity means less readability in bright light.

Matt paper has a more muted feel to it and is less reflective, making it ideal for designs with a lighter colour scheme or with a lot of text on. . Often it’s considered as a “more professional” paper compared to glossy.

Another choice is uncoated paper. If you think your leaflet needs to be more natural & softer, go with uncoated paper.

There is another choice which is quite similar to the uncoated paper. If you are aware of the harmful effects over the environmental and want to put less impact on it, you can always try recycled paper stock which is also very easy to read and write on.


Intelligent Use of Your Leaflet: You’ve put much of your investments, both money and ideas into this leaflet, you want to get the best out of it. Here are some tips to maximise the value.

● Look for a passive outreach. Not only place your leaflets on your premises but also leave them in places which share the common customers. If you run a travel business, a hotel shares the same clients with you.

● Target direct mails. An upper hand with z or tri-fold leaflets are, they fit nicely into a business envelope. Pack them up and distribute them through a targeted mailing list.

● Make the best use of events. Every business has some events where their activity flourishes. Take that opportunity. Make ample amount of leaflets available to the visitors and customers.

This is it, things you need to know to create an attractive leaflet. Does it seem too difficult? Not necessarily. In fact, leaflet printing in the UK is quite cheap and affordable nowadays. So, try to reach the maximum number of audiences and stand tall from the rest with an intelligently designed, well-made leaflet.